The success of post-industrial companies is dependent on the company’s ability to utilize information better than competitors. Many companies are already having lots of tools and initiatives related to AI, big data and knowledge managements but most of them are still struggling to turn them into new superior knowledge and business.

In this event, you get to hear real-life cases on how to utilize data on marketing and sales to get real results out of sales & marketing efforts. Niko Strömberg from Outotec will open up how to do sales based on customer data and Minna Liang-Sormunen from Neste reveals how to effectively use insight at marketing operations. 

After the cases, we take one step deeper and discuss how data can be harnessed to manage people, business and whole organizations. The panel offers a juicy setting for the topic: Part of the panelists state that data-driven leadership can be automated with tools when the rest still rely on more traditional methods. At the panel we have Johanna Pystynen from Vincit, Mikael Castren from MKTG and Maria Sangder from Talent Vectia.

The agenda for the evening Tue 8.5.2018:

17:00 Arrival & Registration, Buffet & Networking
17:40 Welcome by Future Female, Talent Vectia and MKTG
18:00 Fact based sales management by Niko Strömberg, Outotec
18:30 Case Neste, Minna Liang-Sormunen
19:00 Johanna Pystynen: Leadership as a Service – Case Vincit
19.20 Panel: Future of Data Driven Leadership Johanna Pystynen from Vincit, Mikael Castren from MKTG and Maria Sangder from Talent Vectia.
20:00 Networking / Possibility to enjoy sauna and go swimming
21:00 End of Meetup

Where: Allas Sea Pool, Katajanokanlaituri 2a, 00160 Helsinki

Be fast: There are only 50 spots for this event and spots are filled first come first served.

Registration: Starts on Monday 23rd of April at 7.00 (am)

Tickets are free of charge. If you register but your plans change, please cancel your ticket in advance so we can offer your seat to people on the waiting list.

Please note that we will charge €20 as a no-show-fee if you don’t cancel your ticket 24 hours before the event.

Warmly welcome!

Future Female team

About our speakers:

Niko Strömberg, Sales Operations Manager, Outotec Oyj
Having worked several years on sales development topics on a global scale, Niko has gained a good understanding on what challenges a big organization and a changing market environment might pose to sales and its management. Now responsible for developing services sales operations for Outotec, he understands the importance of access to information in the big picture.

Johanna Pystynen, Vincit
IT Company Vincit’s HR director Johanna Pystynen joined the crew in 2012. She was given the task of creating a human resource management model that meets the needs of a modern specialist organization in the best possible way. To date, Vincit has journeyed through bold experiments into becoming a software development and ICT service house with 400 employees and a 100% customer satisfaction guarantee. Vincit has won a number of HR awards, including the Best Staff Act award. Moreover, Vincit is a three-time winner of the Best Workplace in Finland Award (2014-2016) and awarded with Best Workplace in Europe in 2016. Johanna Pystynen, who was included on the Workforce Game Changers list in 2015, has been a key figure in building Vincit’s successful corporate culture where self-direction, significance of work, and employee involvement are of crucial importance. At the moment, Johanna is working on making Vincit better than ever in the after mergers and listing activities, and exploring leadership from a whole new perspective – as a customized service.

Maria Sangder, Talent Vectia
Maria is an experienced strategy and strategy implementation consultant who works together with her clients and teams to drive growth and success of organizations and individuals within them. In addition to working to develop her clients organizations Maria also has a passion for Talent Vectia’s own community and its employee experience.

Mikael Castrén, Managing Director MKTG Finland
Mikael is an energetic and forward-thinking executive, with a passion in business development and experience from various industries within the b2b-services landscape. In his current position, Mikael drives himself and his team to add value to their clients by delivering meaningful, human-centered and measurable experiences, which combine live-encounters with digital dimensions.