Every two weeks we are introducing you to inspiring women on our network and share their stories. Maybe they can become your role models and lower the barrier to connect online and offline, especially when you meet in our meetups.

Your name? Beatriz Vizcaino

Where do you work, study or are you looking for job?

Currently, I divide my time into three main professional activities: supporting Finnish companies to grow and expand into new foreign markets at Pertec Oy, opening up the Latin American markets for VisitEDUfinn, and most recently, co-founding EUMex-Connect, a Mexican Centre for European Collaboration in Education, Research and Technology.

What is your title?

International Operations Consultant, Latam Specialist and Entrepreneur

What is your story, your background?

I was born and raised in Mexico. I hold a bachelor’s degree in Law and a master’s degree in Public Business. In the first years of my professional career, I worked in Mexico both in the private and public sector – for instance, in the Ministry of Economy. Eventually, more pursuits and opportunities arose and made me move abroad. Ever since, for the last 15 years, I have successfully navigated several different cultures, including those of the US, Canada and Finland. In this time, I have developed an ever more international mindset, while trying to apply as much adaptability and creativity in every context, to best seize the new opportunities available around me.

Is technology part of you work? 

For me, the use of technology is essential in my work, it helps me to be more efficient, flexible and agile in everything I do. At the level of interpersonal communications, technology shortens distances between the teams I work with and makes our communication much more efficient. It also facilitates connectivity with my clients in different parts of the world, and being able to be available and contacted without physical restriction aides my work in internationalization processes.

I perceive the use of technology as a bridge that shortens and enables communication both internally between teams, for sales, as well as the bridge that facilitates communication and builds the confidence that makes the difference for business success.

Your biggest challenge at the moment at work or in self-development?

I would say that managing my time and calming my “always on” mind are my challenges. I am very social and I belong to diferent networks, and I have many hobbies from photography to digital marketing. I also get excited about learning new things; for example I am currently passionate about EdTech, social media marketing and video editing! So, it is important for me to find ways to manage my many passions and interests. I am currently using an app to better manage my priorities, and exercise helps me to keep focus and relax mentally.

Where do you see yourself in 5 years?

The process of integrating to a new country both personally and professionally takes time. I have been in Finland for 6 years, of which an important part has been focused on my personal and family integration. We are now more integrated and proudly call Finland our home. In these years, I have also been fortunate enough to work with Finnish companies such as Lappset Group, JOT automation, Pertec Consulting, and VisitEDUFinn, that have supported me to develop and integrate professionally in this new market. I also have great mentors who have helped me plan my professional development so I believe that the next few years will be even more strategic for my career development. I aspire to continue supporting the internationalization of companies and to become a top expert for Finnish businesses aiming to expand into the Latin American market.

What Future Female network has given you? Or what would you like it to give you?

Future Female is a highly valuable platform to network, learn and share knowledge. It provides me with the opportunity to integrate in an engaging professional community, while helping me further my understanding of Finnish work environments. Also, its empowered members are greatly inspiring me to empower myself more as a woman in business.

What is the best and the most important quality in your professional persona from your point of view?

My awareness of different cultures, my professional versatility and the passion I place in all I do. I believe I have a natural ability to understand the needs of my clients, to develop strong connections, and to help them achieve their objectives. In particular, I know how business operates in Latin America, and I can facilitate the success of Finnish companies when aiming to internationalize there. In this process, my background as a lawyer enables me to thoroughly support clients in elaborating proposals and revising contract contents. And with my enthusiasm for digital marketing, I am able to generate material to effectively promote their products or services within the target market.

Quote that inspires you the most?

“Live as if you were to die tomorrow. Learn as if you were to live forever.” ~Mahatma Gandhi

Last but not least – name one woman who you admire and why? 

One woman on my top list of women I admire is Michelle Obama, American Lawyer and writer who served as first lady of the United States. She is smart, warm and works tirelessly for her causes. She inspires me in many ways: as a woman, professional, mother, wife, and friend. I admire her ability to overcome challenges, her leadership skills, her community activism, her style and strength. She inspires me to be better in many areas of my life.

Let’s get in touch! I am happy to meet new people and share knowledge!